Innovation forward sunless tanning to delight your customers
Our Formulations Featured At
We’re here to create what’s next in sunless tanning
New Formats
Ingredient Innovation
Custom Complexes
Sensory Delight
Fun Fact: we developed the first tanning drop over 20 years ago
Our Competitive Advantage is your brand’s edge.
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Working with Beach Babe Labs removes the most common points of failure in sunless product development. Our chemist-led, category-specific approach helps brands launch faster, avoid costly reformulations, and scale with confidence in a highly technical category.
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Self-tanning products operate within narrow performance windows, limited active options, and chemistry that is highly sensitive to processing and scale-up. Many manufacturers treat sunless like any other lotion. We specialize exclusively in sunless, which leads to more predictable outcomes and fewer surprises.
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Our market-ready self-tan systems allow brands to enter the market faster using validated formulations designed for real-world performance. This reduces development time, cost, and early-stage failures while preserving quality and consistency.
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Custom formulation is most effective when supported by production volumes and a long-term plan. We reserve bespoke development for programs designed to scale, ensuring custom products remain consistent, manufacturable, and commercially viable.
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Brands working with Beach Babe Labs gain access to CLEANTAN® Certified Formulas and proprietary TEATAN™ Complexes. These technology platforms are designed to support skin feel, formulation integrity, and performance preservation throughout the product lifecycle.
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Our partners receive quarterly innovation presentations that share updates on formulation advancements, performance refinements, and emerging technical trends. This allows brands to stay ahead of the category rather than reacting to competitors.
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We prioritize clear communication, realistic timelines, and repeatable manufacturing systems. Our goal is to be a stable manufacturing partner that supports expansion, consistency, and longevity rather than acting as a bottleneck.
Fun Fact: when you work with us, your product can become CLEANTAN® certified, the highest honor in premium & pure self-tanning.
WHITE PAPER DOWNLOAD
The U.S. Sunless Tanning Market Opportunity