Innovation forward sunless tanning to delight your customers

Our Formulations Featured At

Beach Babe Labs manufactures products at Revolve
Beach Babe Labs manufactures products at Ulta
Beach Babe Labs manufactures products at Sephora
Beach Babe Labs manufactures products at Dermstore.com
Beach Babe Labs manufactures products at goop
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We’re here to create what’s next in sunless tanning

New Formats

Ingredient Innovation

Custom Complexes

Sensory Delight

Fun Fact: we developed the first tanning drop over 20 years ago

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Our Competitive Advantage is your brand’s edge.

  • Working with Beach Babe Labs removes the most common points of failure in sunless product development. Our chemist-led, category-specific approach helps brands launch faster, avoid costly reformulations, and scale with confidence in a highly technical category.

  • Self-tanning products operate within narrow performance windows, limited active options, and chemistry that is highly sensitive to processing and scale-up. Many manufacturers treat sunless like any other lotion. We specialize exclusively in sunless, which leads to more predictable outcomes and fewer surprises.

  • Our market-ready self-tan systems allow brands to enter the market faster using validated formulations designed for real-world performance. This reduces development time, cost, and early-stage failures while preserving quality and consistency.

  • Custom formulation is most effective when supported by production volumes and a long-term plan. We reserve bespoke development for programs designed to scale, ensuring custom products remain consistent, manufacturable, and commercially viable.

  • Brands working with Beach Babe Labs gain access to CLEANTAN® Certified Formulas and proprietary TEATAN™ Complexes. These technology platforms are designed to support skin feel, formulation integrity, and performance preservation throughout the product lifecycle.

  • Our partners receive quarterly innovation presentations that share updates on formulation advancements, performance refinements, and emerging technical trends. This allows brands to stay ahead of the category rather than reacting to competitors.

  • We prioritize clear communication, realistic timelines, and repeatable manufacturing systems. Our goal is to be a stable manufacturing partner that supports expansion, consistency, and longevity rather than acting as a bottleneck.

Fun Fact: when you work with us, your product can become CLEANTAN® certified, the highest honor in premium & pure self-tanning.

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The U.S. Sunless Tanning Market Opportunity

The sunless tanning category continues to be one of the most resilient and innovation-driven segments within the beauty industry. As consumer awareness around UV exposure and skin health increases, self-tanning products have become the preferred alternative for achieving a tanned appearance without sun damage.

A beige tube of skincare or cosmetic product with copper-colored cream or lotion spilling out of the opening onto a white surface.

Product Development & Manufacturing Inquiry